WHY DO YOU COLLECT MY PERSONAL DATA?
On the basis of the contract between you (the Customer) and Aigle, and as a result of our legal obligation, our legitimate interest and, after having obtained your consent, we may process your Personal Data for the following purposes:
| Purpose of the data processing | Reason for the data processing |
|---|---|
| Fulfilling orders placed on the Website, by telephone or in our Stores Managing customer relations (telephone, emails, web chat), account creation, order tracking, returns and refunds Managing customer complaints or product-related queries (guarantee) |
Fulfilling the contract made between a Customer and Aigle |
| Managing payment operations and invoicing | Fulfilling the contract made between a Customer and Aigle |
| Implementing anti-fraud measures | The legitimate interest of Aigle |
| Managing deliveries | Fulfilling the contract made between a Customer and Aigle |
| Managing complaints or queries about our products or our brand | The legitimate interest of Aigle |
| Managing and improving the customer account service, in particular by offering new functionalities or new services | The legitimate interest of Aigle to improve our service offering |
| Managing customer satisfaction through customer surveys on products and about the performance of our customer service team | The legitimate interest of Aigle to improve our products and services |
| Recording communications between customer services and the customer by telephone or web chat for the purpose of improving the service | The legitimate interest of Aigle to improve the quality of our service offering |
| Statistics and analysis operations, as well as customer selection and segmentation operations, in order to get to know our customers better | The legitimate interest of Aigle to understand its customers better and, in particular, to adapt its offers to customers |
| Developing and improving the Website | The legitimate interest of Aigle to improve our service offering |
| Managing requests in relation to exercising your rights | Legal obligation |
| Sending targeted special offers about new or existing services by electronic means (emails, push notifications or on the Website, social media sites or other internet sites), by telephone (calls and texts) or in our Stores | Customer Consent |
| Sending special offers about products and services by post | Customer Consent |
| Measuring how often a customer visits our Websites (mobile and desktop) | Legitimate interest |
| Ensuring the availability of sharing tools on social media sites | Customer Consent |
| Analysing customer habits on the Website or in our Stores, as well as their reactions to marketing campaigns, in order to improve and personalise products and services, and to propose them in the form of marketing communications and/or adverts | Customer Consent |
| Personalising the experience of browsing the Website and the adverts proposed by us and by our partners on our Website or third-party websites, depending on the customer preferences | Customer Consent |